Category Archives: Conferences

Anglo-American Studies Association’s joint Conference – June 12-13, 2015 Macedonia

The 1st SCARDUS International Conference on Education, Science, Technology, Innovation, Health & Environment (ESTIHE) 2015 is organized jointly by the Association ‘UNIVERSI’ www.universi.mk and the Association for Anglo-American Studies (AAAS) www.aassee.eu

The main aim of this conference is to promote multi- and inter-disciplinary researches on Education, Science, Technology, Innovation, Health and Environment.

Aim and Scope

The 1st SCARDUS International Conference on Education, Science, Technology, Innovation, Health & Environment (ESTIHE) 2015 is held to achieve the main goals:

To promote multi- and inter-disciplinary researches on Education, Science, Technology, Innovation, Health & Environment.

Promoting Linguistic Diversity and Intercultural Communication

Those who work in inter-disciplinary areas are strongly encouraged to contribute to this conference.  However, those who work in specialized fields could also contribute and is expected to broaden their perspective for cooperation with those from other fields.

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5th INTERNATIONAL CONFERENCE ON AMERICAN THEATRE AND DRAMA MAY 25-27, 2016

“LAUGHING MATTERS?: HUMOR IN AMERICAN THEATRE AND DRAMA”
5th INTERNATIONAL CONFERENCE ON AMERICAN THEATRE AND DRAMA
Málaga, Spain. May 25-27, 2016

Humor in its various forms, as well as the effort to contain it, has been present from the very first traces of a theatrical tradition in America, which opens with an attempt to perform a farce being promptly suppressed by the authorities. Entertainment has always been a key function of American theatre, and humor has been among the most recurrent mechanisms when it came to getting an audience to laugh heartily and send it home in a hopeful, light mood, sure of its values and world-view, and conveniently “humored.” Music, vaudeville routines, slapstick, and countless other manifestations of so-called lowbrow theatrical culture (whether mistakenly or not) were often thought to pose no threat whatsoever to the status quo and the deep-seated convictions of audiences. However, the repeated struggle to repress and control even supposedly innocent forms of entertainment suggests that, in spite of appearances, humor and comedy have been seen as no laughing matters, and have been used in potentially subversive ways to mirror, satirize and criticize the manners and foibles of society in the U.S.
The 5th International Conference on American Theatre and Drama, a collaborative venture between three Spanish universities (Málaga, Cádiz, Seville) and the ATDS, is the continuation of a series of conferences which have brought together hundreds of American drama and theatre scholars from all over the world, and will be held in Málaga in 2016.

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XL International Conference Program “American Culture: From Making a Nation to Transnationalism”

«American Culture: From Making a Nation to Transnationalism»
Lomonosov Moscow State University, Journalism Department, December 5-12, 2014

Section 1. Journalism
(Coordinators Prof. Yasen Zassoursky and Dr. Mikhail Makeyenko Lomonosov Moscow State University, Journalism Department, Russia kandidate2002@mail.ru)

Starting with Round Table «American PR and Advertizing as a Part of Global Culture»
Coordinator Dr. Irene Arkhangelskaya (Nizhny Novgorod State University, Russia)

1.Natalya Kuznetsova
Lobachevsky State University of Nizhni Novgorod, Russia
Evgeniya Karpenko
Nizhny Novgorod State University of Architecture and Civil Engineering, Russia
Use of modern communication technologies in the political life of society in Russia and USA

Currently, communication is studied on the basis of the theory of the information society, which looks at the media as an important source of stimulus and social development. However, important for the realization of democratic goals of modern society is the gradual expansion of the boundaries of political communication space. The authors consider the peculiarities of the development of political communication in the United States and Russia, as well as the use of communicative technologies in contemporary political life.

2. Vladimir Kalmykov, Marina Dmitrieva
Dobroliubov State Linguistic University, Nizhny Novgorod, Russia
American Components in Russian Advertisements

The use of components of American advertisements in the process of creation of Russian language advertisements is the result of international contacts in economic, social and cultural aspects of life in a society of market economy. American elements in Russian advertisements are determined by cognitive reasons, the necessity to achieve an emotional effect, a proper type to express connotations, the selection of the object for advertisement and a special social status of English language borrowings. American elements in the context of Russian advertisements is implemented on the linguistic and extra-linguistic levels. Their functional peculiarities consist of the intensification of the impact of the advertisement text on the target audience and its stimulation to commit a required action.

3. Irina Arkhangelskaya,
Lobachevsky State University of Nizhny Novgorod, Russia
The History of «Mac 1984» commercial in the context of the American Postmodernist Culture

The outstanding Apple’s TV ad in the context of the US postmodern culture is under consideration in the article. Many commercials of Apple Macintosh of 1980s are full of postmodern motives, but the most vivid example of that is the «Mac 1984» created by TBWA. Its author is the famous film director Ridley Scott who in his own way interpreted the idea of George Orwell’s novel «1984», using irony, double code, иронию, двойной код, subtext. Parody modus of presenting material did not bring down the affectedness with which Apple challenged its competitor IBM, the dark world of totalitarian dictatorship in Orwell’s «1984» being compared with monopoly on computer market.
The history of an attempt of Apple’s top-management to ban the commercial’s broadcasting during Superbowl on CBS on January 1984 as well as later recognition of «Mac 1984» as the best TV ad of the XX century by professional community helped to build the company’s mythology, develop the corporate legend, and all of these are also integrated parts of postmodern culture.

4. Natalia Baranova
Lobachevsky State University Of Nizhny Novgorod, Russia
Political Advertising in the United States and in Russia

The political advertizing is determined by modern realities and depends on society’s interest in adequate socio-cultural, institutional and professional education of its leaders and common citizens. Contemporary political advertizing technologies assist in regulating political processes, political management, stability of political system, and political space.
During election campaigns methods and technologies of political advertizing in America were elaborated and improved. In Russia technologies of political advertizing in most cases copy American models though there are features typical for Russian tradition which reflect the country’s values, mentality, and life style.
The results of comparative, structurally functional analysis of the US and Russian political advertising during the 1990s will be presented, special attention being paid to image building and forming the key message.

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Conference Report, 2002

CONFERENCE “MASS CULTURE: AN AMERICAN EXPERIENCE”
December 6-13, 2002, Moscow
Supported by Grant No. S-RS500-03-GR-005

The conference took place at the Moscow State University, Department of Journalism. Over 120 participants from 86 Universities of 35 cities took part in the section and plenary meetings during the week. Young and distinguished scholars came from various parts of Russia, Ukraine, Belarus to present their papers and discuss problems dealing with Mass Culture of the USA and its influence upon the existing trends in World culture. Two participants arrived from the USA, though three more people (two from the USA and one from Italy) were not able to come due to a sudden change in a process of visa issuing.
In 2002 the grant gave the researchers from such distant cities as Chita and Kemerovo an opportunity to be present at the meetings in person.
70 papers were presented at the meetings of 7 sections:
1. Journalism.
2. The Nineteenth Century – to the Twenty First: Portent Problems.
3. Contemporary Prose and Culture.
4. American Drama.
5. Ethnic Literatures in the USA.
6. Women Studies.
7. Interaction of the American and World Culture.

For the sixth time there was a traditional Round Table Discussion:
“Imprints: Image of America and Image of Russia” (coordinator Prof. Yassen Zassoursky) and for the first time there was a new one organized – “Fantastic in the Arts” (coordinator Ph. D Larisa Mihaylova) which was met with vivid interest and attracted 25 participants.
All the participants got the Program and the collection of Conference Materials with Abstracts and short variants of 62 papers printed in Russian and English.
This year there was a calamity – a fire at the printing office where we gave our materials to publish. It happened on the 29th of November, 2002, and we had only several days left before the beginning of the conference left. It entailed spending some extra resources to make the preprint copy again and urgently print the materials but the book was still produced in time and everybody was provided with it.
Some extra time went to mailing the reimbursements for the tickets which we received from the participants only by the end of March, 2003.

Larisa Mihaylova,
Conference Secretary

Conference Report, 2003

CONFERENCE “LITERATURE AND THE ARTS”
December 5-12, 2003, Moscow
Supported by Grant No. № S-RS500-04-GR-012

The conference took place at the Moscow State University, Department of Journalism.

Over 120 participants from 35 cities took part in section and plenary meetings during the week, with 89 papers delivered by people from 35 cities and 51 universities (a list of cities and Universities represented is attached).
Young and distinguished scholars came from various parts of Russia, Ukraine, Belarus to present their papers and discuss problems of interaction between Literature and the Arts in the USA and concerning interaction of American culture and World culture. Five American scholars took active part in discussions. Among them Professor Irwin Weil, who came to our conference for a twentieth (!) time, Professor Ronald Bosco who was a co-chair for Thoreau discussion, and a Fulbright lecturer Alan Lelchuk.
In 2003 the grant gave the researchers from such distant cities as Chita and Kemerovo an opportunity to be present at the meetings in person, but not all travel expenses have been reimbursed due to lack of funds (in order to pay at least a portion we had to reduce payments to 12 persons and still lacked the money to pay Olga Ushakova from Tymen altogether).
The Program was more varied this year, with the special stress on interaction of various media in 7 sections:
1. Multimedia Journalism.
2. The Nineteenth Century – to the Twenty First.
3. Contemporary Prose and Contemporary Culture.
4. American Drama.
5. Ethnic Literatures in the USA and Multiculturalism.
6. Women in American Culture.
7. Interaction of the American and World Culture.

But besides traditional sections this time there has been four Round table discussions: For the seventh time there was a traditional Round Table Discussion: “Imprints: Image of America and Image of Russia” (coordinator Prof. Yassen Zassoursky), for the second time – “Fantastic in the Arts” (coordinator Ph.D Larisa Mihaylova) which was considered important enough to announce for the next year too. Two new discussions also attracted a considerable attendance – “Author as Teacher: Democratic Experience. Emerson, Thoreau, Whitman, Hawthorne” (coordinated by Prof. Tatyana Venediktova and Prof. Ronald Bosco) and “Border/Hybrid Consciousness” (ccordinated by Prof. Tamara Denisova)
All the participants got the Program and the collection of Conference Materials with Abstracts and short variants of 43 papers printed in Russian and English. This year more people managed to prepare short articles and not just the abstracts, which helped to make the publication of the conference a more substantial resource for scholars in the field.
The collection of this year together with collections of three previous years has been donated to the Library of Congress in Washington DC.

As the previous year, some extra time went to mailing the reimbursements for the tickets which we received from the participants only by the end of March, 2004.

Larisa Mihaylova,
Conference Secretary

Invitation XL RSACS conference 2014

The XLth International conference of the Russian Society of American Culture Studies will be held December 5-12, 2014 at Lomonosov Moscow State University Journalism Department.
Its theme – “American Culture: From Making a Nation to Transnationalism”.

Sections:

  • Journalism
  • American Culture of the 18-19th Centuries
  • Contemporary culture
  • Poetry
  • Drama
  • Ethnic Contribution
  • Gender
  • Fantastic in the Arts
  • Canadian perspectives.

Besides a traditional Round Table discussion: Imprints – Image of America and Image of Russia will be held.

Suggestions for additional sections and panel discussions are welcome with 300 words description and at least two other panelists’ names suggested until September 1st, 2014.

Official languages of the conference are English and Russian. All participants will understand papers given in English and will provide an English resume of their talk, if given in Russian.

Deadline for the paper abstracts – September 10, 2014 (half a page). Please send them to larmih@gmail.com
On the basis of delivered and discussed papers an annual bilingual collection is published.

Conference fee $ 100 US, payable upon arrival, includes also an excursion to Kremlin and farewell party.

Information about visa support is on the RSACS site. As it is a lengthy process – please send the needed materials [copy of two first pages of passport and info on place of birth (city and country), affiliation and position, office address, phone and fax numbers, place of visa application, dates of arrival and departure] to the address larmih@gmail.com no later than September 15, 2014.

See you at our conference!

Larisa Mikhaylova
RSACS Secretary